Snow B Designs (SBD) has been marketing ARCIFORM, a prominent design-build remodeling and restoration firm in Portland, OR that specializes in vintage homes and buildings since 2017. We’ve done some beautiful, clever work for them, but in 2020 we were hit with a little challenge you may recall: the Pandemic. While it was generally good for the remodeling business, since people’s homes became their everything sanctuaries – and pet projects – it did present some marketing challenges. In addition to our digital campaigns and social ads, and since everyone was stuck inside, we wanted something to get them out of the house (in a safe way), and cheer them up. You could say we were driven.